Skip to main content

Flash Sale! 24 hours only! No, 5 hours, now 2 ....

Kutaytanir, iStock Photo
Who decided it makes sense to send me up to three different "sale" offers per company per day? Who decided "flash sales" are a welcome opportunity? My next five hours are all booked up, honey, so here's a "flash" for you marketers out there. Normal, busy working folk cannot take time off just to meet your sales deadlines. 


How about a sale opportunity that lasts a week? That would give me time to visit your site or store during my non-working hours, think about what I want to buy and whether or not the sale price is beneficial for me. That sounds soooo 1970s (or 60s or 50s), doesn't it?  So, unsuccessfully slow. It also sounds human. 


It would be humane, even enjoyable, to have time to think about a purchase. The more of my time these marketers rob with their deadline deal emails, post cards and other notices, the less time I'm likely to spend shopping with them, online or otherwise. 


There's another bit of "fall-out" that occurs from these marketing tactics when I am notified of a sale opportunity I really want to follow up on, but can't. A great "deal" came my way recently with a two-day deadline. Ah, if it had only been three. I had some time today to take advantage of this 50-percent-off opportunity, but not yesterday or the day before. Not only did I miss out on the deal, I feel a sense of disappointment that I now associate with that vendor. 


Last weekend, I was visiting with a friend who spent part of her childhood in Mexico and still returns there for Christmas holidays. Her family is large enough that buying presents for everyone is just not practical economically, so they don't!  They--are you ready for this?--they SPEND TIME TOGETHER.  That is their gift to each other. What a way to "do" Christmas!


My mother, father, and sister are no longer here to spend Christmas with those of our family who remain. I would gladly give up any and all gifts to have some Time with them now. There could be no gift I would value more. So, I don't want to be scroogy, but I do think we need to think about what a "gift" truly is. When a gift becomes a burden or a pressure to the giver, then something has gone wrong. Then it really is no longer "blessed to give." This bombardment of sale messages, for me, really eats at that blessed feeling, taking me instead to the deadline fever ward of the hospital in my mind.


If, in these last days before the 25th, you are losing some of the joy of giving and are not feeling like you are in a blessed space (which is where Advent can and should take us), then give yourself some T-I-M-E. You can't shop for it. You can't get it at a discount. You can only either waste it, use it productively, or create a small miracle and G-I-V-E yourself and others some of this precious, precious "medium." Here's wishing all of us a joyful Christmas Time.


BasittArt, iStock Photo

Comments

Hear! Hear! A joyful Christmas Time to you.

Popular posts from this blog

Mil Cosas

Mil Lubroth was an American artist of Polish and Russian descent who came to settle in Madrid, where her chic, short name took on an extra meaning. In castellano, Mil means a thousand. Just right for an artist whose work could never be "pinned down," or categorized by any one theme or direction.

To experience Lubroth's work is akin to hearing a chorus of voices from Sheherazade's 1001 nights: it is to see and feel a thousand things united in one intriguing and beautiful visual journey. If you are anywhere near Madrid during October, invite yourself to a banquet of Mil's "mil cosas" atAnnta Gallery. The exhibit that opens October 5th is the first retrospective of Lubroth's work since her death in 2004.

Spanning 50 years, these works reveal an artist who was never less than mature and skilled in her work. There is no sign of awkward beginnings, improvement over time or deepening development. Here is Minerva, beginning her artistic trajectory fully f…

A Cat, a Dog, and Shakespeare: The Perfect Sunday Afternoon

One reason I keep paying a cable bill is to be able to watch Turner Classic Movies. I had just finished a batch of Sunday chores and was resting a moment on the couch, wedged between Chatterly the cat and Gypsy the dog (an Australian Kelpie), and saw that TCM was about to air Julius Caesar, directed by Joseph Mankiewicz, and produced in 1953. 


I read Julius Caesar for the first time when I was in sixth grade. It was a great time to read it, because it seemed fresh and real to me, even though some of the centuries-old English was challenging. 


The movie made me wish that Joseph Mankiewicz had directed more of Shakespeare's works for cinema. The balance the movie strikes is oh, so totally just right. It does not go so far into cinematic territory that we lose the work's theatricality, but travels far enough by camera that it provides a sense of seamless reality only a movie can create.  The casting was brilliant.  James Mason was at his best as Brutus, and he carries the film on h…

Booked on Sugar

Sometimes the television remote control finds the channel for Destiny. I believe I was indeed destined to see Marc Aronson'sand Marina Buddhos's presentation to students at the Brooklyn Public Library based on their recent book, SugarChanged the World. Their program certainly changed my world. While written for a youth audience, this is a book that adults will enjoy, and naturally, a great book for parents to share with their children.

I often wonder at the parallels between drug addiction and food addiction in our culture. I know I'm not alone in this. You can't miss the similarities:  "Betcha can't eat just one.  Crave the crunch. Do you dream in chocolate? Hershey chocolate is bliss."  And, as noted in my earlier posts on  Super Bowl ads, when you see a man "snorting" Dorito crumbs .... well, I rest my case.

I've also thought about how quickly we "judge" people with substance abuse problems while the US clearly suffers from foo…