Skip to main content

Time Warner Gone Postal

Here is an article from Meg Weaver's excellent Wooden Horse Magazine's Newsletter. Yet another indication that day by day, Americans cease to live in a country, but rather inside one big business.
Scary.
**************************
Dear readers,

Publisher Time Warner has a secret weapon - the US post office.

Wanting to squeeze even more profits from their magazines, Time Warner called in the bean counters and must have told them to look at the postal rates. How could Time Warner avoid the 2007 11.7% postal increase that had been announced in 2006? The bean counters went to work.

In February 2007, the Postal Regulatory Commission rejected the proposal from the US Postal Service and accepted a fee increase strategy based on a complex proposal submitted by...you guessed it, Time Warner.

The USPS then allowed just eight business days for formal responses to the 758-page proposal. On March 19, the fee increase was a fact - to go into effect July 15.

The publishers groaned and tried desperately to figure out how much more they had to pay. Time Warner sold off 18 of their magazines to some hapless Swedes in the Bonnier Group.

One by one, the publishers discovered that the smaller your circulation, the more you had to pay. The postal increase was not the same for everybody. In fact, if you were the largest publisher in the country and had magazines with circulations that allowed you to sort and bundle by carrier routes and then palletize everything and shrink wrap it, you paid less. Smaller magazines that couldn't reach the quantities required to bundle and palletize would pay much more.

Never mind that the post office is a government body whose rate structure for the last two hundred years had been to "facilitate and encourage the dissemination of information and ensure a thriving marketplace of ideas." All ideas. Not only those with mega-ciculation.

So, if you are a magazine like NATIONAL REVIEW, THE AMERICAN PROSPECT, SOJOURNERS, THE AMERICAN CONSERVATIVE, WORLD MAGAZINE, THE CHRISTIAN CENTURY, COLUMBIA JOURNALISM REVIEW, or REASON, you were hit with an increase many times the Time Warner's. In fact, The Nation figured they had to come up with an additional $500,000 this year.

But free speech seems still to be treasured in the United States. The Nation has so far received $271,000 in donations towards its goal of paying that half mill!

Write your representative to have the fee hike repealed.
*************************************************

Wooden Horse independently collects and publishes contact information for magazines, such as addresses, phone numbers, editor-in-chief and managing editor, website URL, email addresses, circulation, frequency, subscription price. But we also publish editorial concepts, writer’s guidelines, reader demographics and editorial calendars. It is available by subscription to their Magazines Database.

Comments

Popular posts from this blog

Mil Cosas

Mil Lubroth was an American artist of Polish and Russian descent who came to settle in Madrid, where her chic, short name took on an extra meaning. In castellano, Mil means a thousand. Just right for an artist whose work could never be "pinned down," or categorized by any one theme or direction.

To experience Lubroth's work is akin to hearing a chorus of voices from Sheherazade's 1001 nights: it is to see and feel a thousand things united in one intriguing and beautiful visual journey. If you are anywhere near Madrid during October, invite yourself to a banquet of Mil's "mil cosas" atAnnta Gallery. The exhibit that opens October 5th is the first retrospective of Lubroth's work since her death in 2004.

Spanning 50 years, these works reveal an artist who was never less than mature and skilled in her work. There is no sign of awkward beginnings, improvement over time or deepening development. Here is Minerva, beginning her artistic trajectory fully f…

Booked on Sugar

Sometimes the television remote control finds the channel for Destiny. I believe I was indeed destined to see Marc Aronson'sand Marina Buddhos's presentation to students at the Brooklyn Public Library based on their recent book, SugarChanged the World. Their program certainly changed my world. While written for a youth audience, this is a book that adults will enjoy, and naturally, a great book for parents to share with their children.

I often wonder at the parallels between drug addiction and food addiction in our culture. I know I'm not alone in this. You can't miss the similarities:  "Betcha can't eat just one.  Crave the crunch. Do you dream in chocolate? Hershey chocolate is bliss."  And, as noted in my earlier posts on  Super Bowl ads, when you see a man "snorting" Dorito crumbs .... well, I rest my case.

I've also thought about how quickly we "judge" people with substance abuse problems while the US clearly suffers from foo…

A Cat, a Dog, and Shakespeare: The Perfect Sunday Afternoon

One reason I keep paying a cable bill is to be able to watch Turner Classic Movies. I had just finished a batch of Sunday chores and was resting a moment on the couch, wedged between Chatterly the cat and Gypsy the dog (an Australian Kelpie), and saw that TCM was about to air Julius Caesar, directed by Joseph Mankiewicz, and produced in 1953. 


I read Julius Caesar for the first time when I was in sixth grade. It was a great time to read it, because it seemed fresh and real to me, even though some of the centuries-old English was challenging. 


The movie made me wish that Joseph Mankiewicz had directed more of Shakespeare's works for cinema. The balance the movie strikes is oh, so totally just right. It does not go so far into cinematic territory that we lose the work's theatricality, but travels far enough by camera that it provides a sense of seamless reality only a movie can create.  The casting was brilliant.  James Mason was at his best as Brutus, and he carries the film on h…