The results so far: CareerBuilder's mini car wreck made it to the Top 10. One woman knocking out another with a PepsiMax can rated 87% positive, while man-hit-in-private-parts with Pepsi Max can and ferocious pug crushing man under door to get a Dorito rated 83% positive. Roseanne bashed by a log on behalf of Snickers rated 84% positive.
Good news: some of the truly best commercials were voted into the Top 10--even in the Top 5. More good news: Go Daddy spots' highest rating was a mere 42% positive. The addicted Dorito sniffer rated only a 60%. And, a mere 30% of voters so far have said aye for Kim Kardashian's butt-firming shoes (Skechers). Unfortunate: The Hyundai commercials, some of which were really good, ranked low with voters, while 90% of voters sympathized with Audi's prisoners of luxury.
Of course, this is only a contest--a like-fest, an opinion-banquet. I've seen many an award-winning ad yield nada for a business. The question remains: will these spots result in sales? I think that some of the low-ranked but solid spots will indeed do just that. Maybe some research in a few months will give us those answers. In the meantime, if you want to let big advertisers know that hitting and hurting people is not brilliantly funny, you can still cast your vote as long as Fox Sports keeps the videos and the voting live on its Web site.
Comments